Category Archives: brand journalism

Spreading your gospel: build your blog audience with this killer tip from expert Mitch Joel

With 181 million plus blogs out there, leaving your mark on the blogosphere isn’t easy. Competition abounds and success requires a searing focus – especially at the start – on building your audience. Fortunately, developing a robust following of committed, … Continue reading

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Organizations using social media can learn from Rolling Stone’s recent “journalistic failure”

Three days ago Rolling Stone magazine retracted a story it had published last Fall about a gang rape that allegedly took place on the University of Virginia campus. Its mea culpa was a shocking admission of extreme journalistic negligence on … Continue reading

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Brand Journalism: write content that rocks with these story-telling fundamentals

Engaging communities and accomplishing goals with first-rate story-telling is the essence of content marketing and brand journalism, two disciplines taking off with social media’s skyrocketing growth. Being able to speak directly to your audience by publishing content and forgoing the often large … Continue reading

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